There are pros-and cons when considering Magento as your e-commerce platform. The pros are primarily the number of features available to the merchant. In fact there are so many features in Magento that the platform can be somewhat daunting at first. This is not a platform that should probably be considered for a non-technical team. After training and working with the platform on a day-to-day basis intermediate and advanced technical teams will however enjoy the benefit of this advanced e-commerce platform. Be aware that Magento is resource hungry and prospective users should be aware that specialist web hosting is highly recommended to ensure your online shop is properly responsive to shoppers.
Magento also tends to be utilised for online stores with larger product lines, say 500+ products and for this size of store this platform will generally be most suitable. There is a product import process but it can be unwieldy and this part of the process should be carefully investigated before committing to Magento. Magento Community Edition is a free, open-source platform with thousands of design templates to choose from or a bespoke design can be created for you.
First published in 2008 Magento was acquired by eBay Inc in 2011. The platform utilises MySQL, PHP and elements of the Zend Framework (an open source, object-oriented web application framework implemented in PHP 5 and licensed under the New BSD License).
- Control every facet of your store, from merchandising to promotions and more.
- Magento’s commercial open source business model yields a product that is superior for a fraction of the cost.
- Magento’s SEO features and user experience will attract and convert more qualified customers, leading to business growth.