Online games drive targeted traffic to a web site and are one of the most popular tools for encouraging viral transmission.

Games on a web site capture attention and engage the user keeping visitors on the site longer and encouraging repeat visits. In addition the game can be designed to target particular customer profiles.

Games can be used to capture valuable visitor information, to track player choices and can be designed to promote brands and corporate identity, display advertising and marketing messages or even incorporate product and marketing themes into the game play itself.